Global Study


Education in Great Britain. Bournemouth Business School International - Marketing, Advertising & Public Relations - 12-week Certificate Course


The Marketing, Advertising and Pubic Relations programmes are best suited to participants with a minimum Intermediate level of English on entry (IELTS 5.5 for the certificate; IELTS 5.0 for the higher certificate, diploma and foundation), who are seeking a professional skills programme specialising in English, marketing, advertising and public relations. The courses are aimed at young professionals and students who are seeking a career or further study in marketing-related fields and require proficiency in English. Depending on the options selected by students, these courses lead to awards from BBSI and NCFE awards, and the City and Guilds (Vocational Key Skills Certificate).
A 12-week (1-term) certificate course (CMP 12) comprises 26 lessons weekly in English, marketing, advertising and public relations. Students would study term 2 of the diploma programme. The course leads to BBSI and NCFE awards. The minimum language proficiency for entry is IELTS 5.5.
Topics covered include:
objectives and environment
marketing strategy
marketing mix
segmentation and buyer behaviour
products and brands
product engineering
pricing strategies
distribution channels
message, media and methods
personal selling
public relations
sales promotions
press relations
relationship marketing
global marketing management
strategy and analysis
customer services management
customer focus, planning and change
service marketing
current perspectives in marketing
Course Objectives
-to develop confidence and fluency in the language beyond intermediate level
-to develop effective business communication skills
-to build appropriate vocabulary for marketing, advertising and public relations
-to develop a practical, professional understanding of marketing, advertising and public relations
-to develop an understanding of current theory practice within the business sector
-to prepare students for university degree courses in management business-related fields
-to prepare students for the IELTS examination
-to prepare students for the optional ECDL qualification
Learning Outcomes
Students with good attendance and who complete all assignments can expect to achieve a minimum language level of IELTS 6.0/6.5. They will also be able to function effectively in English in a professional marketing environment, and will have acquired a sound knowledge and understanding of international marketing, advertising and public relations.

City and Guilds Vocational Key Skills Certificate (Level 3) examinations (continual assessment - Term 1):

  • Communications Skills

  • Application of Number

  • IT

  • NCFE (continual assessment throughout)

  • Optional Examinations


  • ECDL

  • Articles