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Education in Great Britain. Bournemouth Business School International - Media and Communications - 12 week Certificate Course


Education in Great Britain. Bournemouth Business School International - Media and Communications - 12 week Certificate Course

The Media and Communications programmes are best suited to participants with a strong Intermediate level of English on entry equivalent to IELTS 6.0 for the certificate; IELTS 5.5 for the higher certificate, diploma and foundation, who are seeking a professional skills programme specialising in English, media and communications.

The courses are aimed at young professionals and students who are seeking a career or further, study in media-related fields and require proficiency in English. Depending on the options selected by students, these courses lead to BBSI and NCFE awards, and the City & Guilds (Vocational Key Skills
Certificate : A 12-week (1-term), certificate course (CMC 12), comprises 26 lessons weekly in English, media and communications. Students would study term 2 of the diploma programme. The course leads to BBSI and NCFE awards. The minimum language proficiency for entry is IELTS 6.0.

University Foundation
The University Foundation (UMC24/36), in its 2 or 3-term format, expands the diploma programme to 30 lessons weekly, to include Academic Study Skills and IELTS Examination Preparation. The ULS also includes individual counselling and guidance in all aspects of study at UK universities, as well as full assistance with the university application process.

Course Content
Term 1: Weeks 1-12: 16 lessons business communication skills, 10 lessons English ,4 lessons IT Skills, or IELTS Preparation/Academic Study Skills (UMC only)

Course Elements
Topics covered include:
-Film and Photography
-commercial film (documentary/editorial/fashion/ advertising)
-critical and conceptual language for visual culture
-history and development of cinema
-documentary film and photography
-stock libraries, agents and agencies
-licensing, syndication, copyright, intellectual property
introduction to film making
-Journalism and PR
-readership and segmentation
-role of the press
-representation, ownership and regulation
-ethics and the law
-publics defined
-critiques and reviews
-press releases and publicity
-media relations
-persuasion v propaganda
-TV and Radio Studies
-history and development of TV, radio and the press
-sociology of mass media
-listener/ viewer segmentation
-advertising on TV and radio
-representation, ownership and regulation
-ethics and the law

Technology and commercial uses

  • development of media

  • interactive technologies

  • impact of technology on communication in the future

  • digital revolution (high definition TV and radio, press, etc)

  • new media via the internet

  • Course Objectives
    -to develop confidence and fluency in the language beyond intermediate level
    -to develop effective general and business communication skills
    -to build appropriate vocabulary for a career in Media
    -to develop a practical, professional understanding of the use of media in the world of arts, entertainment, IT and business
    -to develop an understanding of current theory & practice within the business sector
    -to prepare students for university degree courses related to law and legal studies fields
    -to prepare students for the IELTS examination
    -to prepare students for the optional ECDL qualification

    Learning Outcomes
    Students with good attendance and who complete all assignments can expect to achieve a minimum language level of IELTS 6.5/7.0. They will also be able to function effectively in English in a professional legal and business environment, and will have acquired a sound knowledge and understanding of many applications of media at a professional level.

    City & Guilds Vocational Key Skills Certificate (Level 3) examinations (continual assessment - Term 1):

  • Communications Skills

  • Application of Number

  • IT

  • Articles